The Imaginative World of Heorhii Narbut and the Making of a Ukrainian Brand
Aesthetics of Heorhii Narbut

Ukrainian formalism in the age of Ukrainization and traces its signature brand

Retrospective and Natsprom: myths and stereotypes

Ukraine’s new brand: one hundred years later
Author: Dr. Myroslava M. Mudrak

Today, one hundred years after the death of Heorhii Narbut, the prominent artist’s spirit can finally occupy a dignified place in the cultural canon of the new, independent Ukraine. Now, with Ukraine’s future uncertain and the state’s identity under threat, a retrospective look at Narbut’s national branding is more relevant than ever. It concerns an urgent question: what is modern Ukrainian culture and who are contemporary Ukrainians? What is contemporary Ukraine’s brand? How does it affect the perception of Ukraine in the world?
Heorhii Narbut is the most important Ukrainian modernist graphic designer of the twentieth century. RODOVID in cooperation with UIMA in Chicago present published research by Prof. Myroslava M. Mudrak, The Imaginative World of Heorhii Narbut and the Making of a Ukrainian Brand, funded by the Ukrainian Culture Foundation in Kyiv.

Despite the brevity of his life,
Narbut’s artistic and cultural legacy
lives on as a cipher of national and
cultural identity. Shaped on the cusp
of two centuries, like the Janus-face
of all new beginnings, Narbut’s remarkable stamp of Ukrainian graphic design
spans centuries of historical
signposts marked by the country’s
often ill-fated destiny

Myroslava M. Mudrak
The monograph The Imaginative World of Heorhii Narbut and the Making of a Ukrainian Brand presents Ukrainian modernist design to an international audience.
Presentation November 7, 2020 
two sessions at 2:00 and 4:00 pm 
The Ukrainian Institute of Modern Art 2320 W. Chicago Ave., Chicago, IL 60622

The Imaginative World of Heorhii Narbut and the Making of a Ukrainian Brand

Paperback cover with flaps
160 pages
225 х 280 mm
ISBN 978-617-7482-42-9

Project Curator

Assistant Сurator


Design and layout

Translation of List Illustrations into English


Color correction

Myroslava M. Mudrak


Publishing Director

Bohdan Zavitii
Romana Labrosse
Grafprom Studio:
Mariia Norazian
Illya Pavlov
Alina Lysachkova
Ali Kinsella
Mykhailo Andreev
Ihor Okunevskii
Ivan Avdeenko
Yana Staryk
Oleksii Bohoslovsky
Iryna Aivazova
Lidia Lykhach

In cooperation and partnership with

  • National Art Museum of Ukraine, Kyiv
  • Kharkiv Art Museum
  • Book and Printing Museum of Ukraine, Kyiv
  • Central State Archive-Museum of Literature and Art of Ukraine, Kyiv
  • Ivan Honchar Museum, Kyiv
  • National Museum of History of Ukraine, Kyiv
  • National Historical Library of Ukraine, Kyiv
  • State Russian Museum, St. Petersburg
  • Yaroslav Mudry National Library of Ukraine, Kyiv
  • Zabolotny State Scientic Architectural‑Construction Library, Kyiv
  • Vernadsky National Library of Ukraine, Kyiv
  • Archive and Collection of Serhii Bilokin, Kyiv
  • Dukat Auction House Collection, Kyiv
  • Archive of Roman Yatsiv, Lviv


Narbut. Studii. Spohady. Lysty

[A Supplemented Reproduction of the Narbut Anthology, destroyed in 1933]


Brendari — is a series of interviews about design and art school in Ukraine with followers of Georgy Narbut — the patriarch of Ukrainian branding.

     Poster competition

At the Intersection of All Opposites
     Deadline August 28
Curator: Sasha Bychenko