Monograph

The Imaginative World of Heorhii Narbut and the Making of a Ukrainian Brand
Aesthetics of Heorhii Narbut

Ukrainian formalism in the age of Ukrainization and traces its signature brand

Retrospective and Natsprom: myths and stereotypes

Ukraine’s new brand: one hundred years later
Author: Dr. Myroslava M. Mudrak

Monograph

Today, one hundred years after the death of Heorhii Narbut, the prominent artist’s spirit can finally occupy a dignified place in the cultural canon of the new, independent Ukraine. Now, with Ukraine’s future uncertain and the state’s identity under threat, a retrospective look at Narbut’s national branding is more relevant than ever. It concerns an urgent question: what is modern Ukrainian culture and who are contemporary Ukrainians? What is contemporary Ukraine’s brand? How does it affect the perception of Ukraine in the world?

Heorhii Narbut is the most important Ukrainian modernist graphic designer of the twentieth century. RODOVID in cooperation with UIMA in Chicago present published research by Prof. Myroslava M. Mudrak, The Imaginative World of Heorhii Narbut and the Making of a Ukrainian Brand, funded by the Ukrainian Culture Foundation in Kyiv.

Despite the brevity of his life,
Narbut’s artistic and cultural legacy
lives on as a cipher of national and
cultural identity. Shaped on the cusp
of two centuries, like the Janus-face
of all new beginnings, Narbut’s remarkable stamp of Ukrainian graphic design
spans centuries of historical
signposts marked by the country’s
often ill-fated destiny

Myroslava M. Mudrak

author

The monograph The Imaginative World of Heorhii Narbut and the Making of a Ukrainian Brand presents Ukrainian modernist design to an international audience.

Presentation November 7, 2020
two sessions at 2:00 and 4:00 pm
The Ukrainian Institute of Modern Art 2320 W. Chicago Ave., Chicago, IL 60622